![]() Yet, the system only works if there is an emotional tie between the locale and a specific public. Bush successfully used this technique after 9/11 when he asked people to resume travel as a patriotic duty. Īppeal to people’s better nature: “We need you now!” President George W.For example, the airline industry may be willing to work with you to create special fares that encourage people to return to your community. You may be able to speak to the hotel transportation or meetings and convention industries to create incentive programs that will help your community ease through the post-crisis period. įind industries that may be willing to partner with your community or region so as to encourage people to return.The problem with this technique is that in large areas, the impacted region loses twice, once from the crisis event and then by the diverting of visitors to other parts of the region or nation. In the case of a large region, the crisis management team may want to deemphasize one region, and instead place its marketing efforts on a nonimpacted region. ![]() The strategy breaks down when the crisis becomes a media news item and the crisis management team allows an information vacuum to occur. In a minor crisis, it is often a successful strategy, or if the media is willing to aid the industry by not reporting an event. This strategy assumes that the less said the better. Ignore the crisis and hope that no one learns about it. 1 Here are several potential strategies to deal with the post-crisis aftermath: Instead, coordinate your advertising and marketing campaign with your incentive program along with an improvement in service. ![]() Never depend on only one remedy to bring you toward recovery. The best recovery programs take into account a series of coordinated steps. Post-crisis recovery programs can never be based on one factor alone. ![]()
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